Can Goole Every Be Trusted Again

Information Google collects

Nosotros want you to understand the types of data we collect as y'all use our services

We collect information to provide ameliorate services to all our users — from figuring out bones stuff similar which language y'all speak, to more complex things like which ads you lot'll observe about useful, the people who matter most to you online, or which YouTube videos you lot might like. The information Google collects, and how that data is used, depends on how yous utilize our services and how you lot manage your privacy controls.

When you're not signed in to a Google Business relationship, we store the information nosotros collect with unique identifiers tied to the browser, application, or device you're using. This allows us to practise things like maintain your preferences across browsing sessions, such as your preferred linguistic communication or whether to show you more relevant search results or ads based on your activity.

When yous're signed in, we also collect information that we store with your Google Account, which nosotros treat as personal information.

Things you create or provide to u.s.a.

When you create a Google Account, you provide us with personal information that includes your name and a countersign. You can too choose to add a phone number or payment information to your account. Even if you aren't signed in to a Google Account, you might choose to provide u.s.a. with data — similar an email accost to receive updates virtually our services.

We also collect the content you create, upload, or receive from others when using our services. This includes things like email you write and receive, photos and videos you lot save, docs and spreadsheets y'all create, and comments you make on YouTube videos.

Information we collect equally you apply our services

Your apps, browsers & devices

Nosotros collect information nigh the apps, browsers, and devices you use to access Google services, which helps usa provide features similar automatic product updates and dimming your screen if your battery runs low.

The data we collect includes unique identifiers, browser type and settings, device type and settings, operating organization, mobile network information including carrier name and phone number, and awarding version number. We also collect information virtually the interaction of your apps, browsers, and devices with our services, including IP address, crash reports, system activity, and the date, time, and referrer URL of your asking.

Nosotros collect this information when a Google service on your device contacts our servers — for example, when y'all install an app from the Play Store or when a service checks for automated updates. If you're using an Android device with Google apps, your device periodically contacts Google servers to provide information about your device and connection to our services. This data includes things like your device type and carrier name, crash reports, which apps you've installed, and, depending on your device settings, other information about how you're using your Android device.

Your activity

Nosotros collect information well-nigh your activeness in our services, which nosotros employ to do things like recommend a YouTube video you might like. The activity information we collect may include:

Terms yous search for
Videos you sentry
Views and interactions with content and ads
Voice and audio information
Purchase activeness
People with whom you communicate or share content
Activity on third-political party sites and apps that use our services
Chrome browsing history yous've synced with your Google Account

If you use our services to brand and receive calls or ship and receive messages, nosotros may collect call and message log information like your phone number, calling-political party number, receiving-party number, forwarding numbers, sender and recipient email accost, time and appointment of calls and messages, elapsing of calls, routing information, and types and volumes of calls and messages.

You can visit your Google Account to discover and manage action information that's saved in your account.

Your location data

We collect information virtually your location when you use our services, which helps us offering features like driving directions, search results for things well-nigh you, and ads based on your general location.

Your location can exist determined with varying degrees of accuracy by:

GPS and other sensor data from your device
IP accost
Activity on Google services, such every bit your searches and places you lot label like dwelling or work
Data about things near your device, such as Wi-Fi access points, cell towers, and Bluetooth-enabled devices

The types of location data nosotros collect and how long nosotros shop it depend in part on your device and account settings. For instance, you can turn your Android device'southward location on or off using the device'southward settings app. You lot can also turn on Location History if you lot want to create a individual map of where you lot go with your signed-in devices. And if your Web & App Activity setting is enabled, your searches and other activity from Google services, which may as well include location data, is saved to your Google Account. Acquire more about how we apply location information.

In some circumstances, Google also collects information virtually you from publicly attainable sources. For example, if your name appears in your local newspaper, Google'south Search engine may index that article and display information technology to other people if they search for your proper name. We may also collect information virtually you from trusted partners, such as directory services who provide us with business information to be displayed on Google'due south services, marketing partners who provide united states with data about potential customers of our business organisation services, and security partners who provide the states with information to protect confronting corruption. We also receive information from advertising partners to provide advertising and inquiry services on their behalf.

Nosotros use diverse technologies to collect and store information, including cookies, pixel tags, local storage, such as browser web storage or application information caches, databases, and server logs.

Why Google collects data

We use data to build ameliorate services

We use the information nosotros collect from all our services for the following purposes:

Provide our services

We use your information to deliver our services, like processing the terms y'all search for in order to return results or helping you share content by suggesting recipients from your contacts.

Maintain & improve our services

Nosotros also use your data to ensure our services are working as intended, such equally tracking outages or troubleshooting bug that you lot written report to united states. And we use your data to make improvements to our services — for instance, understanding which search terms are most oft misspelled helps u.s.a. improve spell-check features used across our services.

Develop new services

We use the information we collect in existing services to help us develop new ones. For example, understanding how people organized their photos in Picasa, Google's starting time photos app, helped us design and launch Google Photos.

Provide personalized services, including content and ads

We use the data we collect to customize our services for you, including providing recommendations, personalized content, and customized search results. For case, Security Checkup provides security tips adapted to how you use Google products. And Google Play uses information similar apps yous've already installed and videos y'all've watched on YouTube to suggest new apps you might like.

Depending on your settings, we may besides testify you personalized ads based on your interests. For example, if you search for "mountain bikes," you may see an ad for sports equipment when you lot're browsing a site that shows ads served by Google. You lot tin can control what information we use to prove you ads past visiting your ad settings.

We don't bear witness you personalized ads based on sensitive categories, such as race, religion, sexual orientation, or health.
We don't show yous personalized ads based on your content from Bulldoze, Gmail, or Photos.
We don't share information that personally identifies y'all with advertisers, such as your proper name or email, unless you lot ask us to. For example, if y'all see an ad for a nearby flower shop and select the "tap to call" push, we'll connect your call and may share your phone number with the flower shop.

Measure out performance

We utilize information for analytics and measurement to understand how our services are used. For example, nosotros analyze data about your visits to our sites to practice things like optimize product design. And we also use data about the ads you interact with to help advertisers understand the performance of their advertizing campaigns. We utilize a variety of tools to do this, including Google Analytics. When yous visit sites or utilize apps that use Google Analytics, a Google Analytics client may choose to enable Google to link information about your activity from that site or app with activity from other sites or apps that employ our ad services.

Communicate with you lot

We use information we collect, similar your email address, to collaborate with y'all direct. For example, we may send you lot a notification if we discover suspicious activeness, like an attempt to sign in to your Google Business relationship from an unusual location. Or nosotros may let yous know virtually upcoming changes or improvements to our services. And if you contact Google, we'll keep a record of your request in order to assistance solve any issues yous might be facing.

Protect Google, our users, and the public

We utilize data to assist better the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could damage Google, our users, or the public.

Nosotros employ different technologies to procedure your data for these purposes. Nosotros use automatic systems that clarify your content to provide you with things like customized search results, personalized ads, or other features tailored to how you use our services. And nosotros analyze your content to help usa detect abuse such as spam, malware, and illegal content. We likewise apply algorithms to recognize patterns in information. For example, Google Translate helps people communicate across languages past detecting common language patterns in phrases you enquire it to interpret.

Nosotros may combine the information we collect among our services and beyond your devices for the purposes described above. For case, if you watch videos of guitar players on YouTube, you might see an ad for guitar lessons on a site that uses our advertizing products. Depending on your account settings, your action on other sites and apps may exist associated with your personal information in order to ameliorate Google's services and the ads delivered by Google.

If other users already have your email address or other information that identifies you lot, we may show them your publicly visible Google Account information, such equally your name and photograph. This helps people identify an email coming from you, for example.

Nosotros'll ask for your consent before using your information for a purpose that isn't covered in this Privacy Policy.

Cardinal terms

Affiliates

An affiliate is an entity that belongs to the Google group of companies, including the following companies that provide consumer services in the EU: Google Republic of ireland Limited, Google Commerce Ltd, Google Payment Corp, and Google Dialer Inc. Larn more about the companies providing business services in the European union.

Algorithm

A process or set of rules followed by a computer in performing problem-solving operations.

Application data cache

An application information cache is a information repository on a device. It can, for example, enable a web application to run without an cyberspace connection and improve the performance of the awarding by enabling faster loading of content.

Browser web storage

Browser web storage enables websites to store data in a browser on a device. When used in "local storage" style, it enables data to be stored across sessions. This makes data retrievable even after a browser has been closed and reopened. One technology that facilitates web storage is HTML 5.

Cookies

A cookie is a small file containing a cord of characters that is sent to your reckoner when you lot visit a website. When you visit the site over again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can configure your browser to turn down all cookies or to indicate when a cookie is being sent. Even so, some website features or services may not function properly without cookies. Larn more than about how Google uses cookies and how Google uses data, including cookies, when you utilize our partners' sites or apps.

Device

A device is a figurer that tin exist used to access Google services. For example, desktop computers, tablets, smart speakers, and smartphones are all considered devices.

Google Business relationship

You may access some of our services by signing upward for a Google Account and providing us with some personal data (typically your name, email address, and a countersign). This account information is used to authenticate y'all when you access Google services and protect your business relationship from unauthorized access by others. You tin can edit or delete your business relationship at whatsoever time through your Google Account settings.

IP address

Every device continued to the Internet is assigned a number known equally an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can oft be used to identify the location from which a device is connecting to the Internet.

Non-personally identifiable data

This is information that is recorded near users then that it no longer reflects or references an individually-identifiable user.

Personal information

This is information that you provide to us which personally identifies you, such equally your name, email accost, or billing information, or other data that can exist reasonably linked to such data past Google, such as information we associate with your Google Account.

Pixel tag

A pixel tag is a type of engineering science placed on a website or within the body of an email for the purpose of tracking certain action, such equally views of a website or when an email is opened. Pixel tags are often used in combination with cookies.

Referrer URL

A Referrer URL (Uniform Resources Locator) is information transmitted to a destination webpage by a spider web browser, typically when you click a link to that page. The Referrer URL contains the URL of the concluding webpage the browser visited.

Sensitive personal data

This is a particular category of personal data relating to topics such as confidential medical facts, racial or ethnic origins, political or religious beliefs, or sexuality.

Server logs

Like most websites, our servers automatically record the page requests fabricated when you visit our sites. These "server logs" typically include your web request, Internet Protocol address, browser type, browser language, the date and time of your request, and 1 or more cookies that may uniquely identify your browser.

A typical log entry for a search for "cars" looks like this:

123.45.67.89 - 25/Mar/2003 ten:fifteen:32 -
http://world wide web.google.com/search?q=cars -
Firefox one.0.vii; Windows NT 5.1 -
740674ce2123e969

123.45.67.89 is the Cyberspace Protocol accost assigned to the user by the user'due south ISP. Depending on the user's service, a different address may be assigned to the user by their service provider each fourth dimension they connect to the Internet.
25/Mar/2003 10:xv:32 is the date and time of the query.
http://www.google.com/search?q=cars is the requested URL, including the search query.
Firefox 1.0.7; Windows NT 5.1 is the browser and operating organisation existence used.
740674ce2123a969 is the unique cookie ID assigned to this particular computer the get-go fourth dimension information technology visited Google. (Cookies can be deleted by users. If the user has deleted the cookie from the calculator since the last time they've visited Google, then information technology volition be the unique cookie ID assigned to their device the next time they visit Google from that detail device).

Unique identifiers

A unique identifier is a cord of characters that tin can be used to uniquely identify a browser, app, or device. Different identifiers vary in how permanent they are, whether they can be reset by users, and how they can be accessed.

Unique identifiers can be used for various purposes, including security and fraud detection, syncing services such every bit your e-mail inbox, remembering your preferences, and providing personalized advertizement. For case, unique identifiers stored in cookies assistance sites display content in your browser in your preferred language. You can configure your browser to reject all cookies or to indicate when a cookie is being sent. Learn more than about how Google uses cookies.

On other platforms likewise browsers, unique identifiers are used to recognize a specific device or app on that device. For case, a unique identifier such as the Advertizement ID is used to provide relevant advertising on Android devices, and can exist managed in your device'southward settings. Unique identifiers may too be incorporated into a device by its manufacturer (sometimes called a universally unique ID or UUID), such as the IMEI-number of a mobile phone. For instance, a device's unique identifier can exist used to customize our service to your device or analyze device issues related to our services.

Additional Context

ads you'll find most useful

For example, if you lot scout videos well-nigh baking on YouTube, you may come across more ads that relate to baking as you browse the spider web. We also may apply your IP address to determine your guess location, then that we can serve y'all ads for a nearby pizza delivery service if you search for "pizza." Learn more than near Google ads and why you lot may meet particular ads.

For example, advertisers may upload data from their loyalty-carte du jour programs so that they can better understand the performance of their ad campaigns. Nosotros just provide aggregated reports to advertisers that don't reveal information nearly individual people.

Android device with Google apps

Android devices with Google apps include devices sold by Google or i of our partners and include phones, cameras, vehicles, wearables, and televisions. These devices use Google Play Services and other pre-installed apps that include services like Gmail, Maps, your telephone'due south camera and telephone dialer, text-to-speech conversion, keyboard input, and security features. Larn more about Google Play Services.

combine the information we collect

Some examples of how we combine the data nosotros collect include:

When you're signed in to your Google Account and search on Google, yous can see search results from the public web, along with relevant information from the content you have in other Google products, like Gmail or Google Calendar. This can include things similar the status of your upcoming flights, eatery, and hotel reservations, or your photos. Learn more
If you take communicated with someone via Gmail and desire to add together them to a Google Doc or an event in Google Calendar, Google makes information technology easy to exercise so by autocompleting their e-mail address when y'all beginning to type in their name. This feature makes it easier to share things with people you know. Learn more than
The Google app tin can utilise data that you have stored in other Google products to bear witness yous personalized content, depending on your settings. For case, if you take searches stored in your Web & App Activity, the Google app can testify you news articles and other data about your interests, similar sports scores, based your activity. Acquire more
If you link your Google Account to your Google Habitation, you tin manage your data and get things done through the Google Assistant. For example, y'all tin add events to your Google Calendar or get your schedule for the day, ask for status updates on your upcoming flying, or send information like driving directions to your phone. Learn more

customized search results

For example, when you're signed in to your Google Business relationship and have the Web & App Action command enabled, you can go more relevant search results that are based on your previous searches and activity from other Google services. You lot can learn more here. You may also go customized search results even when yous're signed out. If you don't want this level of search customization, y'all can search and scan privately or turn off signed-out search personalization.

deliver our services

Examples of how nosotros apply your data to deliver our services include:

We apply the IP accost assigned to your device to ship y'all the data you requested, such as loading a YouTube video
Nosotros apply unique identifiers stored in cookies on your device to help the states authenticate you as the person who should have admission to your Google Account
Photos and videos you upload to Google Photos are used to help you create albums, animations, and other creations that you can share. Larn more
A flight confirmation email you receive may be used to create a "cheque-in" push button that appears in your Gmail
When you purchase services or physical goods from usa, you may provide us data like your aircraft accost or commitment instructions. We use this information for things like processing, fulfilling, and delivering your order, and to provide support in connection with the production or service you buy.

detect abuse

When we detect spam, malware, illegal content, and other forms of abuse on our systems in violation of our policies, nosotros may disable your account or take other appropriate action. In certain circumstances, we may also report the violation to advisable authorities.

devices

For instance, we can use information from your devices to assistance you decide which device you'd like to utilise to install an app or view a motion picture you buy from Google Play. We as well utilize this information to assistance protect your account.

ensure and improve

For example, nosotros analyze how people interact with advertising to improve the performance of our ads.

ensure our services are working as intended

For example, we continuously monitor our systems to look for problems. And if nosotros discover something incorrect with a specific feature, reviewing activeness information collected before the trouble started allows us to prepare things more than quickly.

Information nigh things most your device

If you use Google'due south Location services on Android, we tin improve the performance of apps that rely on your location, like Google Maps. If you apply Google'due south Location services, your device sends data to Google about its location, sensors (like accelerometer), and nearby prison cell towers and Wi-Fi access points (like MAC address and signal strength). All these things help to determine your location. You lot can use your device settings to enable Google Location services. Learn more

legal process, or enforceable governmental request

Like other technology and communications companies, Google regularly receives requests from governments and courts around the world to disclose user data. Respect for the privacy and security of data you store with Google underpins our approach to complying with these legal requests. Our legal team reviews each and every asking, regardless of type, and we frequently button back when a asking appears to be overly broad or doesn't follow the right process. Larn more in our Transparency Report.

brand improvements

For instance, we apply cookies to analyze how people collaborate with our services. And that analysis tin help us build better products. For example, it may help usa discover that it'south taking people besides long to complete a certain task or that they have trouble finishing steps at all. We tin and then redesign that feature and improve the production for anybody.

may link information

Google Analytics relies on commencement-political party cookies, which means the cookies are fix by the Google Analytics customer. Using our systems, information generated through Google Analytics tin can be linked by the Google Analytics client and by Google to third-party cookies that are related to visits to other websites. For case, an advertiser may want to apply its Google Analytics data to create more relevant ads, or to further analyze its traffic. Learn more than

partner with Google

There are over 2 one thousand thousand non-Google websites and apps that partner with Google to show ads. Learn more

payment information

For example, if you add a credit card or other payment method to your Google Account, you can apply it to buy things across our services, similar apps in the Play Shop. We may also ask for other information, like a business organization revenue enhancement ID, to help process your payment. In some cases, we may also need to verify your identity and may ask you for information to do this.

Nosotros may also use payment information to verify that you lot encounter age requirements, if, for example, you enter an incorrect birthday indicating you're not old enough to have a Google Account. Larn more than

personalized ads

You may also see personalized ads based on information from the advertiser. If y'all shopped on an advertiser's website, for example, they can use that visit information to show you ads. Learn more than

telephone number

If you add your telephone number to your business relationship, it can be used for different purposes beyond Google services, depending on your settings. For example, your phone number can exist used to help you admission your business relationship if you forget your countersign, aid people detect and connect with you, and make the ads you come across more than relevant to you. Learn more

protect confronting corruption

For example, information about security threats tin can help u.s.a. notify you if we recollect your account has been compromised (at which point we tin assist you have steps to protect your account).

publicly accessible sources

For example, we may collect information that's publicly bachelor online or from other public sources to help train Google's linguistic communication models and build features like Google Interpret. Or, if your business's data appears on a website, nosotros may alphabetize and display information technology on Google services.

rely on cookies to function properly

For instance, we use a cookie called 'lbcs' that makes it possible for y'all to open many Google Docs in one browser. Blocking this cookie would prevent Google Docs from working as expected. Larn more

prophylactic and reliability

Some examples of how we use your data to help keep our services safe and reliable include:

Collecting and analyzing IP addresses and cookie data to protect against automatic corruption. This abuse takes many forms, such as sending spam to Gmail users, stealing coin from advertisers by fraudulently clicking on ads, or censoring content by launching a Distributed Denial of Service (DDoS) attack.
The "concluding account activity" characteristic in Gmail can help you observe out if and when someone accessed your email without your cognition. This feature shows you information nigh recent action in Gmail, such as the IP addresses that accessed your post, the associated location, and the appointment and fourth dimension of access. Learn more than

sensitive categories

When showing you personalized ads, we use topics that we think might exist of interest to you based on your activeness. For case, yous may meet ads for things similar "Cooking and Recipes" or "Air Travel." Nosotros don't employ topics or show personalized ads based on sensitive categories like race, religion, sexual orientation, or wellness. And we require the same from advertisers that use our services.

Sensor information from your device

Your device may have sensors that can exist used to improve understand your location and movement. For example, an accelerometer tin be used to determine your speed and a gyroscope to figure out your management of travel.

servers effectually the earth

For example, we operate data centers located around the world to aid keep our products continuously bachelor for users.

services to make and receive calls or send and receive messages

Examples of these services include:

Google Vox, for making and receiving calls, sending text messages, and managing voicemail
Google Meet, for making and receiving video calls
Gmail, for sending and receiving emails
Google Chat, for sending and receiving messages
Google Duo, for making and receiving video calls and sending and receiving messages
Google Fi, for a telephone plan

show trends

When lots of people start searching for something, information technology can provide useful information about particular trends at that time. Google Trends samples Google web searches to estimate the popularity of searches over a certain catamenia of time and shares those results publicly in aggregated terms. Acquire more

specific Google services

For case, you can delete your blog from Blogger or a Google Site you ain from Google Sites. You can besides delete reviews y'all've left on apps, games, and other content in the Play Shop.

specific partners

For example, we allow YouTube creators and advertisers to work with measurement companies to learn about the audience of their YouTube videos or ads, using cookies or similar technologies. Some other example is merchants on our shopping pages, who use cookies to understand how many different people come across their product listings. Learn more most these partners and how they use your information.

synced with your Google Account

Your Chrome browsing history is just saved to your account if yous've enabled Chrome synchronization with your Google Account. Learn more than

the people who matter near to y'all online

For example, when y'all blazon an accost in the To, Cc, or Bcc field of an email yous're composing, Gmail will propose addresses based on the people you contact well-nigh frequently.

third parties

For example, we process your information to report use statistics to rights holders most how their content was used in our services. Nosotros may also process your information if people search for your name and we display search results for sites containing publicly available information virtually you.

Views and interactions with content and ads

For example, we collect data about views and interactions with ads and then we can provide aggregated reports to advertisers, like telling them whether we served their ad on a page and whether the ad was probable seen by a viewer. We may also measure out other interactions, such equally how you move your mouse over an advertizement or if you collaborate with the page on which the advertisement appears.

Vocalization and audio information

For example, you can cull whether you lot want Google to salvage an audio recording to your Google Account when you interact with Google Search, Assistant, and Maps. When your device detects an audio activation command, like "Hey Google," Google records your voice and audio plus a few seconds before the activation. Learn more than

your activity on other sites and apps

This activeness might come from your utilise of Google services, like from syncing your account with Chrome or your visits to sites and apps that partner with Google. Many websites and apps partner with Google to improve their content and services. For example, a website might use our advert services (like AdSense) or analytics tools (similar Google Analytics), or it might embed other content (such as videos from YouTube). These services may share data about your activity with Google and, depending on your business relationship settings and the products in use (for instance, when a partner uses Google Analytics in conjunction with our ad services), this information may be associated with your personal data.

Larn more nigh how Google uses data when you use our partners' sites or apps.

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Source: https://policies.google.com/privacy?hl=en-US